We actually have a day dedicated to it. The liquor store guy down the street knows it's my family calling to make sure they have it. Around Christmas I make an 8 pound gourmet cheesecake and my husband and my business partner and I have a gourmet cheesecake, coffee and B&B night.
We get out the big brandy snifters, tell large fish stories, share tales of old and better days and wake up the next morning with my business partner on the couch in the basement with screaming hang over's.
Which reminds me I need to get my cheesecake recipes in order for the holidays lol