It definitely can be sticky though. As the article says, despite almost 0 marketing and a lot of misleading anti propaganda 13% of people quit smoking with the help of vaping in 2013/2014.
Imagine the stickiness of vaping if the misinformation would stop and they would spend our tax money to actually educate smokers about vaping and help them to pick out the device that would be best for them. Have free flowing information about it and talk to vapers who did stop smoking, get a hold of the people who didn't and find out why it didn't work for them and get better products out instead of hampering the business.
Hell, vaping isn't even an official word in the dictionary yet.