I agree with you on most points @BoyHowdy. I experienced exceptional enhanced flavor at 24hrs. But on my 2 week steeping test both were extremely muted. One was the RF Bread Pudding, and all that was apparent at that point was some slight background cream notes with a bare hint of cinnamon. The other was FA Oba Oba, and that was maybe a very slight hint of vanilla sweetness left. It was honestly very discouraging to me. So I believe the muting will end up being obvious on some of the bakery flavors as well. I'm not counting it out yet though. I have 5 more days on a 4 week steep to retry those 2 flavors, as well as a custard mix and a more complex blend. I am hoping the flavor returned but not counting on it, I don't want to get my hopes up.
Although this concept for a vapor base is a really good idea, I don't think it was thoroughly thought out or planned. It's great for people that want an easy way to mix and don't really care about accuracy of nicotine or viscosity. Unfortunately, most people are very very particular to their amount of nicotine. That is after all what most vapers are addicted to and what gets and keeps them off analogs.
I understand why VaporBase can't sell the PDO individually, as then they would just be another vendor that sells VG, PDO, and nicotine products in an already saturated market.
I'm not sure how any company would purchase and use this in their commercial eliquid, as they can't label them appropriately with viscosity or correct nicotine content. In order to make a product comply for labeling, they would have to calculate and add additional nicotine to reach the 3mg, 6mg, 9mg or etc after the dilution that occurs with adding flavoring. Which defeats the concept of simple and easy mixing the VB is catering to, so that leaves individual diy'ers and PG sensitive people left as target audiences.
PG sensitive vapers do have the option of 100% VG now that more VG flavorings are becoming available, although variety of flavors are somewhat limited. While it doesn't carry flavor as well as PG, it works to resolve symptoms. So VB as an alternative is a fantastic and encouraging option IF it works that provides value. But even then, PG sensitive people are a very small percentage in the grand numbers, so while great for us, there isn't enough of us to purchase enough to keep VB in the profit zone. Which leaves catering to the regular diy'er to fill in the gaps and operate in the black.
So say your target for your concept is PG sensitive and diy mixers. What value is there in this product for the average diy'er? Faster steep times, better flavor, faster and easier mixing? So maybe this is great (so far) for flavor in S&V's. Faster and easier mixing? Definitely not. You have to pull out the calculator and figure out how much nic is left after adding flavoring, and that will always vary based on recipes used. Then calculate how much additional nic you need to add to the diluted product to reach your desired nic levels.
Would you not include that in your market research and learn what you can about what is important to mixers when developing your product? Such as nic level. You know most common strengths are 3-6-9-12mg. So why would you not make it in 4mg , 7mg, 10mg and 13mg so that after diluting it with flavoring you are maybe a little higher on nic and not under? Or even make a line of different formulations. Where they have done the math so that it is as easy as just adding flavoring, shake and go. Make a light VB that when combined with 10% flavoring will come to 3mg nic. And a medium VB that when combined with 15% flavoring will still equal 3mg nic. And a heavy VB that mixed with 20% flavoring equals 3mg nic. And then do all those with the 6mg nic. And the 9mg, etc. You get my point. That way mixers/vapors can choose which to use based on their recipes and flavor preferences. But, that means having 4 or 5 formulations. Then add in 2-3 different viscosities of each formulation. Now you have 15 total formulations. Is your lab capable of doing that? Do you have enough employees. Is it still cost effective? I don't know those answers.
It's just like eliquid lines, there is no one size fits all. And basically the same thing goes for offering a thicker viscosity version, which I understand they are developing now. Viscosity is very important to a lot of vapers for practical reasons, such as size of wicking holes on mtl coils, is it thin enough to wick fast and keep up. Or is it thick enough in RTA's to not leak when wicked appropriately. Viscosity is not just about clouds, it has very important considerations.
To me all of this stuff should have already been known to someone in the vaping industry, or certainly researched and polled if not known before production. Then given consideration when developing the product. I really am hoping that VaporBase is successful as I feel it is a beginning of providing a needed product to a certain niche of vapers.
And all that is IF it holds it's flavor with steeping. I hope so, but testing among us all so far is showing a pattern of flavor muting being an issue with steep. As @wvsanta said, it may end up being a viable product using a lower percentage of PDO in the mix. Or maybe not? But why was it not tested thoroughly before this to make sure it's a viable product that works as advertised before selling it? I have a curious mind and love playing with new flavors and products, but there are a lot of mixers that just don't have the time.
Ooops, I think my 2 cents wandered into the 10 cent territory