Agreed. It's more about control and the almighty dollar.
Oh I'm not denying nor missing the fact that there was clearly a well deserved slap in the wrist for misrepresentation...But there's so much left out here. Were they selling these as complete systems (including the liquid)? Were they only selling E-Liquid? Or a combination?
Unless you (as a manufacturer or retailer) can guarantee that there's no way to be able for the end user to drive the device enough (eg: watts too high) or make sure they can't use wicking (or insulators) that might deteriorate under whatever given level of thermal stress and produce "the bad things", then any kind of blanket statement (such as they made) is not only a bad idea, but obviously subject to legal ramifications.
At any rate, I'm not one to promote the idea that it's risk-free ("the danger's not real" as you put it), but I firmly believe, due to seeing/feeling the results over the year since I've been cigarette free, that the danger to my health is greatly minimized, vs my condition last year at this time. But then again, simply breathing in (especially if you live in a major metropolitan area) has it's own risks associated.
NEVERMIND the fact that I live LITERALLY less than a mile from a nuclear waste dump. (Yes honestly, and seriously).
The goal here is harm reduction. Right?
All they're worrying about now, is how to wrangle this new (and ever growing) group of "sheep" that managed to escape their previous confinement system that was so elaborately planned out. The goal being curtail the losses in their previous revenue stream. Oops! Too late (well almost, time will tell though) Well, if they can't do that, rewrite the rules.
It's fairly easy to see, they're doing both approaches, in hopes that either way, they (the existing power structure) can continue to maintain their control, without introducing yet another "partner". As you know Big Tobacco had to be pissed when Big Pharma cut into their nicotine-based profits. So of course they're both going to fight not to add a third party to the game.
Anyways... I've babbled long enough. Lol