My midwest US city of about 600K population has about 6 vape shops. I have not been to one in 2 years since I went DIY. Mostly they have remained invisible, no advertising. But recently 2 of them have started with ads in print and radio. Their ads are all focused on “stop smoking.”
We have a weekly full page JULL ad in the newspaper. I wonder if the locals are piggybacking on that campaign?