My biggest obstacle over the last year has been trying to find the right (or best) flavors out there.
With so many of the "more established" flavors being so firmly entrenched in "written history" (both forum wise, and oldest, most highly publicized or established recipes), or in the minds and taste expectations of vets who may not be as inclined to try all the new variants (as often times, it's easier to stick to tried and true, or become a creature of habit) it's been a BITCH to separate the veteran flavors (some of which retain their justly earned crowns) from the more recent, and truly improved offerings (vs the "latest flop" that's all hype).
The only way to do it though, is with actual side by side testing. So while taking this approach has been (and continues to be) an almost exhaustingly long and winding road, it's already proven on multiple occasions to be so very worth it!
The biggest surprise for me was having both TFA strawberry ripe, and Cap sweet strawberry rate at the very bottom of my strawberry shootout! That was quite the reinforcement that this approach is working very well for me! (Both were 'ok' flavors, just that I think there are far better options available now!)