First time I had Zima I was married to my ex. It was a very hot day and my riding mower had taken a dump on me so I was mowing our 1.5 acres with a push mower. Wife returned from shopping and I was pretty much parched. She had Zima. The first one went down in like 15 seconds. Then the rest of that 6 pack was gone in the next 30 mins.
I loved it. Zima was one of the absolute most refreshing alcoholic beverages I'd ever had. I hope it does make a comeback. It's a stalwart champion against boredom and throat rot when it's 105 in the shade.