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Pazzo FlavourArts new line


Me too, Lolly. I can’t wait!


I hear you. I would be annoyed, too. We have our own issues with FA Butter and Cream Whipped being discontinued in NA. Nothing to do with FA but our own FDA regulations from what I understand.


Thank you, Mark. I am fairly new to DIY and this could help me keep occupied while my recipes steep…


Coming back on this… Have a look at their Italian Site… https://flavourart.com/it/
they announced a… “Coming Soon” :joy: They probably got a few complaints about it… :+1:


Thank You very Much Mr Frank
They got The pazzo line finally… and some coming soon new flavors, graham crust, strawberry cheesecake and so on…

Wow. I’m seriously impressed :slight_smile:

That’s just amazing!


Pazzo coming soon to FAUK according to their FB page…as well as the new flavours (good find @robin!)


Wow, Lolly… I used to live in Stoke…:+1:


About 40 minutes away from me! Land of delicious oatcakes is Stoke!


I mixed some of the pazzo queen and right after mixing I tried it as a snv it was not bad. It kind of tasted like yum berry so I figured let it steep and it will get better… no it went from a decent yum berry to a dingle berry, this stuff is gross after a steep. I will not order anything from this line again.


Jack is fucking great I could ADV long time. Only good one IMO . Joker is nasty nasty. prob because I hate bakery flavors . Queen is not bad but not an ADV for me , But my girlfriend loves Queen. Kings is also not bad but not great. Now Ace is nasty, super nasty, tastes and smells like dirty socks or something along that line.


Hi there, John here from FlavourArt UK, hoping to answer some of your questions and give a brief introduction to what I do! :wink:
I do feel sorry for our EU vapers who feel as though they were missing out on the new flavors, but business is not always as simple as we all would like it to be. We are not really all bastards, we are vapers too, and we are passionate about what we do; I am close to my tenth anniversary working in this industry and swapped smoking for vaping in October 2008.

The PAZZO range was only destined for US sales initially, but as with other flavors that have been created over the years, demand is such that the range will be on sale soon through all of the European distributors, along with seven new FA flavors.

Vanilla Ice Cream Flavor
New York Cheese cake Flavor
Bavarian Cream Flavor
Cheese cake Graham Crust Flavor
Chocolate Glazed Doughnut Flavor
Candy/Jammy Wizard

Diketones have been a sticking point for many years (not just since 2014) and FA Italy began their program of reformulating their recipes back in November 2010. FA has invested significantly and consistently into the research and testing of the vapor produced by their flavored liquids (see, I am working on my US spelling!) and have led the way by testing for cytotoxicity on cell cultures in conjunction with the Bio-tech research organisation TRUSTiCERT (formerly FEM2 Ambiente). FlavourArt and their partners, such as us at FAUK, are all committed to the same ethos of quality and safety, while at the same time doing our best to cater to vapers needs and preferences. The FDA dictate what can or cannot be sold in the US, so some FA flavors will not be available from your stockist.

The ‘one shots’, or ‘shortfills’, are not a new thing in the UK; I’m not claiming credit for the idea, but long before the TPD regulations were introduced, I had spoken to many trade customers and manufacturers who were faced with huge costs to make all of their flavored liquids compliant and explained that if it didn’t contain Nicotine, it was outside of the TPD regs, meaning only the unflavored Nic Shots would require testing.
FA tested/registered 50 flavored Nicotine liquids and that was a major expense, but we carry 200 flavors that we wanted to remain available, so the shortfills became essential for our business to continue in the manner we need it to. We are certainly not a ‘faceless’ company, we spend a considerable amount of time speaking with and meeting our customers, from new vapers wanting to get into DIY to large manufacturers, they are all important to us, which leads to the next paragraph!

I have been working with eliquids for almost ten years now, including helping to develop the first UK manufactured eliquid, ECOpure, which launched in April 2009. I still have the same passion, as I am a vaper who likes to create new blended flavors, around 60 over the past six years, which I consider good enough for the market. My methods for creating a new blend differ from the ‘orthodox’ methods, but for very good reasons. I have seen the majority of recipes follow a similar format, a list of ingredients and percentages that are combined to make an eliquid, often with the total flavor percentage shown. That is where I saw a major flaw, which increased over the years as equipment became far more varied and sophisticated, from my first DSE103 cigalike in 2008 to the high powered sub-ohm devices of today. Every set-up has its sweet spot, the point at which the flavor and vape perception are at their optimum, but that sweet spot depends on the percentages being spot on for each individual; some tanks might require just 3% flavor content to deliver the best, others might need 10%, equally so with individual flavors, some are good at 3% while others need more. The variables in flavor behavior, equipment, and, most importantly, personal taste, must be given the utmost attention in order to enjoy the best vaping experience. Some might wax lyrical about a particular recipe that has 14% flavor, but for others that might be sickly and overpowering, often resulting in comments from ‘yuk’ to ‘buttjuice!’. If only the percentages were more flexible, then I am certain more vapers would agree on flavor perception. So, here is how I develop blended flavors from scratch easily, and while avoiding the potential waste of valuable juice - even though I have thousands of gallons at my disposal, I baulk at wasting even a few ml!!

There is one absolutely essential ingredient that rarely gets a mention, PATIENCE, and that will see you through all of the process.
It all starts with an idea, often (but not always) inspired by replicating the sensation of something we like, a particular food or drink; so we can determine what the individual ingredients are and then make an educated guess as to the relative percentages of each flavor required - this step gradually gets easier as you become more familiar with the flavors you use and how they perform.

The first step is to make notes of the recipe with exact figures; these will change as the process is repeated until you hit the jackpot.
I mix a very small sample of the concentrated flavors, only a few ml, give them a good shake in a small bottle, have a smell, then leave the blend for a few days for the chemicals to have a game of inter-molecular reaction, kind of a wild swingers party in a bottle!
Usually, you want to be able to identify the individual flavors (or at least some of them) when you vape the finished liquid, but you do not want big gaps between the flavors; that is where steeping the blended concentrates pays dividends as hopefully, the new compounds that are created will serve as background flavors and fill in the gaps. I use the word ‘hopefully’ because there is no guarantee when you set off on this journey that it will end at your preferred destination! Sometimes, flavors that go well together in food or drinks just turn baaadd when used in eliquid, that’s life, but inversely, some flavors you might never dream of using together (but accidentally pick up the wrong bottle!) turn out to be stunning. Using enhancers can help if you have gaps or find a blend is really nice but not quite rounded. I never use sweeteners as I have seen too many images of shitty coils, instead, I often use Champagne flavor because it brings a clean subtle kind of sweetness, does not overpower other flavors if used sparingly, can be used with just about any flavor, even tobacco flavors, and does not gunk up coils. My coils get changed at around 6 to 8 weeks normally, the wicks maybe every 7-14 days.

Back to the blend, after a few days with an occasional shake, maybe a quick smell, I will test this first recipe sample, but again by using a frugal amount; I mix and shake 1.9ml of unflavored eliquid (this is your choice as to PG/VG and Nic strength) with 0.1ml of the newly blended concentrated flavor to give a liquid with 5% flavor strength. This is a benchmark % from which you can work; vape the 2ml over a few hours to allow the flavor to come through. Because the flavor concentrates have been steeped already, further steeping is usually not essential at this stage, only later for stability testing.
You should now know two things; is the flavor to your taste, and is the flavor strength good for you and your equipment. If not, make minor adjustments to the recipe you wrote down, now called version 2. Changing one ingredient at a time is time consuming when you are going to repeat this process until satisfied, but it will pay big dividends by the end and will reward you with a vape experience that is tailor made just for you.
You can easily adjust the flavor strength for the next sample if it seems too strong/weak. Remember to keep accurate notes of every recipe variation so that when you strike gold, you can easily recreate it time after time, and so can those you share it with, who should be eternally grateful.
This adjusting/steeping/sampling process can go on for some time but don’t be put off, Michael Angelo didn’t paint the ceiling of the Sistine Chapel in a weekend! :wink:

We’ve now reached a point where you should see the advantage of developing new blends this way. Your blended flavor is created as a concentrate, which means anyone you share it with can make it easily, but they can choose/adjust the flavor strength to suit their taste and equipment just by making a 2ml sample. The alternative is to use ‘reverse math’ to work out the flavor content of a recipe then recalculate the relative percentages and recreate it to suit yourself.
It is all about having total control, and I want everyone to have that control. Vaping not only saved my life, it gave me the opportunity to continue enjoying my habit/pastime/pleasure and I always encourage others to do the same, make your liquid perfect for you.

It can take me between 2 and 6 months to develop a new blended flavor using the standard flavors, the more complex ones using up to 14 standard flavors (and enhancers) can take a long time and go through many changes until I am happy with them, but the feeling when it finally comes good is amazing. I reckon only around 5% of the recipe ideas I begin with make it to market, the rest go in a drum labelled ‘buttjuice’!

Eventually, when I am happy with a flavor, I make up a litre and leave it for four to six weeks to ensure it remains stable and the flavor does not change for the worse. Then I have reliable vapers sample it at varying Nicotine strengths and different PG/VG ratios on different equipment. I still use small samples at this stage to avoid wasting precious liquid; only when I know it is all right will I make up a bigger bottle.

There are very few flavors that I would consider an ADV, mostly because vaping the same flavor all day can become dull, giving rise to Vaper’s Tongue, a lack of flavor perception. I usually have five or six tanks on the go with different flavors, some favorites and some under development, and that variety helps keep the perception fresh. Cures for Vaper’s Tongue include eating some toast or potato chips (scrubs the taste buds) or brushing the tongue with a toothbrush.

So, now you know why I mix like I do, because I want the flavor right and I want to choose my strength to suit my taste, total control!

If you made it this far, thank you for your indulgence :slight_smile:

John Chamley.


Awesome to see you here John! :smiley:


@FlavourArt_UK, as @Lolly said, thank you.


Call me inpatient John, but any ideas when they will be available? You see my way of making recipies differs just a tad to yours…I already have 40 recipies ready to mix using the new flavours :slight_smile:


Maybe a week or two, ordered plenty. Just keep an eye on the website front page as we will announce as soon as they land.


Excellent thanks for the response John…and the great way you run the site, best service out there, no gimmicks just a well ran ship :slight_smile:


Welcome to ELR Mr Chamley!

A very nice write-up, and insight into things. It’s nice to see that the steps/approach used by many here, is strikingly similar to what you’ve described above.

I have but one request my good man. Could you please talk to your lovely Italian counterparts, and politely ask that they put down the lemon bottle unless it belongs in the profile (in a more “worldwide” sense)!! :rofl:

A pleasure to have you here, and your willingness to share your experience is most assuredly appreciated!


“put down the lemon bottle unless it belongs in the profile (in a more “worldwide” sense)”

I’m not sure what you mean, please could you explain.


I think what he means to say, Correct me if I am wrong @Sprkslfly that some of the F.A. Flavors were a disappointment to us because of a added lemon or Anise taste, as in Nonna’s cake for one, But a few more that have a off taste to our American taste. It may be common in Italy, I and many others were hoping for a good strait up replacement for F.W. Yellow Cake with out the sugars, Thank you for your for your input on ELR and hope to see more tasty Flavors from F.A. I own 75% of the line and use a few In almost every recipe I create.


It has a off taste to none Americans as well unfortunately lol.

No disrespect @FlavourArt_UK but some of these flavors are far off the label/description. I always joke around saying that most of your flavors contain nuances/notes of clove, nutmeg or even eggnog. A lot contain lemon zest, were I personally ask myself why.

Coming from europe and having quite experienced different countries, cultures and the beautiful diverse dishes all of these have, and having experienced the old historic as well as the more modern Italian cuisine, all of that should not be in it.

Of course I’m not a 5 star chef and obviously cooking, just like art and flavor extraction can vary and has lots of room for creativity, yet it only goes so far if you slap a very specific label on it.

Sorry if I sound rude, not my intension but difficult putting this in writing, without sounding even more arrogant or condescending. But I think it should be addressed.

I can’t speak for @Sprkslfly and won’t even dare of doing tho, but I think we all agree, that if you create let’s say cheesecake there shouldn’t be cucumber or anything out of norm in it, that could surprise your customers lol.

So if you guys are using lemon zest in some flavors that not meant to have any (traditional/authentic) then please reconsider that or use it more sparingly. The regular FA custard is overly lemon’ish and shouldn’t have even contained it and so on.